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What is the Red Shoe Society?

A group of like-minded, young philanthropists (21 years+) committed to supporting the Ronald McDonald House Charities of South Florida through fundraising, volunteering, and networking.

Our Mission

The Red Shoe Society supports the mission of Ronald McDonald House Charities© of South Florida by engaging, empowering and inspiring young professionals to participate in philanthropic and leadership endeavors while building awareness of Ronald McDonald House Charities©.

What are we about?

RMHC® offers a “home away from home” for families with children facing medical challenges and providing them a nurturing atmosphere of love, strength, comfort, hope and courage. As Red Shoe Society members, we support RMHC’s belief that when you change a child’s life, you change a family, which can change a community, and ultimately, the world.

The Red Shoe Society members have a collective goal to help make a difference in the lives of families with sick children. As members, we work together to raise awareness and funds for the House through a variety of social and volunteer activities. We strive to create a fun and welcoming atmosphere where emerging leaders can network with other community-minded young professionals while making a difference in the lives of those served by the Ronald McDonald House Charities® of South Florida.

We volunteer at the House, which provides us, a unique opportunity to interact and connect with the families who stay at the Ronald McDonald Houses. Also, to continue in our fundraising efforts, we organize social events throughout the year to develop awareness among the young professionals of South Florida.

Being that we are the Red Shoe Society, our members stand out by sporting signature red shoes to all meetings, activities, and events. This is our creative approach to making a footprint in our community!


  • Volunteer in ways that directly help families struggling with childhood illness or injury.
  • Gain experience in non-profit development, event coordination and fundraising.
  • Network with like-minded professionals and community leaders.
  • Ability to serve in a leadership capacity in the RSS Committee via annual election.
  • Discounted networking events and tickets to RMHC Signature events.


Become a Member!

Membership is open to any young professional over the age of 21.

Membership:$100 donation that goes directly to the Share a Night program that sponsors a family for 5 nights at RMHC. Membership includes discounted networking events and professional development opportunities, special volunteer opportunities open only to Red Shoe Society members, RMHC t-shirt and giveaways, discounted tickets to RMHC Signature events, and social media member spotlights including photo, bio, and why the featured members believes in the RMHC mission (provided by member)  

Join a Leadership committee:

  • House Activities/Volunteering
  • Marketing and Communication
  • Membership & Recruitment
  • Networking Events & Fundraisers


Become a member now!

Download Membership Form

Contact us! 

For more information please contact us via phone at  786.476.2176 or via email

Red Shoe Society Leadership Team



Hillary A. Kessler,
Mass Mutual

Vice President 

Ashley Mielke,
Florida International University 



Zashary M. Null,
Morel Law, LLC 



Andres Fischborn,
Cardone Capital 


House Activities & Events Chair

Serena M. Salva,
Segarra & Associates, P.A. 


Membership & Recruitment Chair

Joe Gonzalez,
BCS Background Screening, LLC


Thank you to our Membership Polo Sponsor: